Information Value- Driven Marketer: The Secret to Giving Real Value

The Secret to Giving Real Value

Have you ever heard that if you give away free stuff on the internet you will make money?

When I first started marketing on the internet my entire focus was on my products.

So I was dropping links everywhere, twitter, facebook, forums, I mean everywhere!

Then I had an ah ha moment: 'people don't care about your products/services.'

What they do care about is if you can solve their problems and give them real value!

So one way to give value is by giving away free stuff: videos, blog posts, ebooks, webinars,

ect.

While this maybe true, giving away free stuff for no rhyme or reason attracts the wrong kind

of people: tire kickers, and those who are just looking for something free.

These kind of people can make you go broke really fast!

Your goal is to attract people who are willing to spend money on your valuable content.

So how do you do this?

The secret to giving real value is doing so with a purpose in mind.

What this entails is creating a desire within your prospect to want more!

For example, suppose you were promoting a product on getting free traffic to google.

Give your prospect only a "taste" of what they will be getting. Just whet their appetite

and curiosity.

If you are writing a blog post, maybe you can open with a success story of yourself or

even someone else.

Then talk about the desires of your target audience; hitting all of their hot buttons!

Then maybe give a few tips on SEO and at the end give a call to action.

If you see this as a clear opportunity to change and maybe even an "ah ha" moment,

then click the link below:

To the Journey Ahead,

Nathaniel Wright

(864) 881-1797